Savage Garden to be transformed into stunning Lillet-inspired rooftop hangout
London’s most spectacular rooftop bar, Savage Garden is teaming up with Pernod Ricard to transform its outdoor terrace into a cool summer hangout inspired by French aperitif brand, Lillet.
The rooftop bar, which boasts incredible panoramic views over the Tower of London, will be undergoing a complete refurbishment carried out by Made Up Ltd., Pernod Ricard’s experiential brand activation partner.
Bringing the chic style of southwestern France to London, the space will be fitted out with a custom-built, 3-tiered spacious seating area for party-goers to lounge on, a fully branded outdoor cocktail bar, a seating area with unrivaled views of London and sleek soft furnishings.
Londoners will be able to enjoy a refreshing Lillet-based cocktail from the outdoor bar with friends later on this summer – something to really look forward to.
“The concept is to create a cool, chic summer destination for consumers to immerse themselves in the Lillet brand and its values. It has been great to work with the team at Pernod Ricard and Savage Garden to make such creative use of this amazing space.” Cy Kelly, Director Made Up Ltd.
All elements of this bespoke, branded experience will be designed and built by Made Up’s in-house design and fabrications teams.